What makes affiliate marketing so interesting for e-commerce companies? In short: no other online promotional measure has a more effective return on investment (ROI). After all, you only pay when the service has been successful. This can be with a click on your website, with a previously defined lead or with a purchase. There must therefore be an understandable relationship between marketing expenditure and marketing profits. This provides you with security for planning and calculations. At the same time, you increase your promotional presence and prominence on the Internet as your advertising is placed wherever your target group can be found – thanks to thematic focussing.
Like everything in marketing and sales, a mandatory strategy is the key to success. We develop this. We take care of the implementation, from the concept to establishing a commission system and the technical set-up through to selecting and creating advertising materials. Comprehensive. Creative. Transparent. We manage the programme for you and lead it to success. Just like we have done for Santander Consumer Bank, among others. We succeeded in getting its affiliate marketing among the top ten programmes on Zanox. Over several years, we established a publisher pool of over 1,000 respectable and high-performing publishers.
Handling many publishers is an art in itself. Quality and performance reviews are important, as are the selection of the right environment and commission systems. What’s more, the market is large and constantly moving. It is thus sensible to place affiliate marketing in expert hands, experts who keep sight of all parameters. What’s more, you save on staffing and fixed costs.
Santander Consumer Bank, ebookers.com, FUJIFILM, Grundeigentümer-Versicherung
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