In online marketing, the old wisdom is more applicable than ever: “The whole is greater than the sum of its parts”. A comprehensive strategy must be developed, a complete story must be told and channels must be linked. All while taking into account various target groups. Online marketing today needs a director who creates a functioning overall concept from individual plot strands. Only in this way is the story rounded and successful.
As a full-service agency, we offer you the complete package of consulting, development and implementation. In workshops, we define goals, discuss opportunities and present possibilities. Then we develop a holistic online marketing concept. We find ideas, define target groups, identify sensible measures and promising channels. We think up stories and define content.
Finally, we implement the measures, use the respective channels, negotiate the best possible conditions and monitor the online activities for success. Everything managed by the same person. Only when all marketing activities are harmoniously coordinated with each other do you achieve excellent results. What’s more, this method reduces coordination work. You have a contact person who knows both your company and the industry. No coordination is required between various special agencies, processes are simplified and reaction times accelerated.
A further important advantage of the comprehensive management concept is reaction speed. SEA, social media, real-time targeting, real-time advertising and content marketing work according to the principle: develop the strategy, measure success, react quickly, test content and formats thoroughly, and optimise content. Through our consolidated expertise, our 20 years of experience and extensive in-house capacities – over 60 employees – we monitor activities, conduct A/B or multivariate tests, amend content where required, adapt landing pages and blogs, and optimise Google advertisements as well as display ads.
In doing so, we never lose sight of the agreed goal: creating traffic, increasing click rates, generating leads, raising conversion rates, improving ranking or obtaining social signals.
Would you like to know more about online marketing?
Make an appointment to speak to us! We look forward to hearing from you.