Facebook, Twitter and similar are part of the online marketing mix. Full stop. We make content, products and services known on social media and get into contact with customers, business partners and like-minded people. Different people come together everywhere and talk to each other. To reach them, one needs in-depth understanding of the target groups and their habits. We reach well-connected opinion leaders on Twitter. With Facebook posts and ads, we achieve a broad effect among under 20-year-olds. We find teenagers on Snapchat. For companies, we use the business channels Xing and LinkedIn. For specialists, we create blogs and blog posts. And if the campaign objective demands it, we also post a cat video on YouTube.
Social media marketing revolves around curiosity and interest, living environments and conceptual worlds, dialogue and opinion. An analysis of the market, trends, wishes, needs and objectives is essential for success. Themes must be discovered, target groups identified and goals defined. Only in this way does communication take place at eye level. We thus divide our target groups according to demographic data and personal interests, analyse their usage habits and create personas. Possible aims could be to increase contact and conversion rates, promote individual products, services or events, improve brand awareness, increase traffic to the website or the search engine ranking. On this basis, we develop a social media strategy that is in harmony with the brand objectives of the company and with the interests and living environments of the followers.
The rule on Facebook, Twitter, Instagram, Snapchat, YouTube, Xing, LinkedIn, blogs etc. is: the aim, target person and channel must form a unit. We advise you on selecting the suitable channels, on setting themes, and analyse the potential reach for the respective channels. Finally, we develop channel-specific campaigns, create ads and publish these on the selected platforms.
We implement tools with which we monitor social media activities. These help us to react with lightning speed. We identify advocates of your brand, respond to trolls, track down potential fans and analyse social signals. And, using defined measurement categories, we monitor the success of the measures. Good monitoring provides information about how and how often you are spoken about, with what tone, what topics are discussed, what your competitors are doing and what is important to your followers.
Facebook and Instagram retargeting is an extremely efficient means of permanently addressing prospective customers. After all, the advertisements appear in the visible user area and move along as you scroll. Thanks to this high presence, you regain visitors who were once on your site. And Facebook retargeting is significantly cheaper than AdWords advertising. This is how you achieve an impressive ROI. Retargeting is also recommended when introducing new products or events promotions. We create the retargeting campaigns, implement and control them, perform performance measurements and optimise them when needed.
ANSON’S, Burda Verlag, FUJIFILM, Grundeigentümer-Versicherung, Peek & Cloppenburg, Y-Style
Would you like to know more about social media marketing?
Make an appointment to speak to us! We look forward to hearing from you.