User-centered design

User-centered design is our working philosophy and a comprehensive approach for designing interactive systems in a user-centered way. User-centered work is characterised, among other things, by the fact that even at the start of the project, the focus lies on the needs and usage context of end users. Later in the project, we ensure that the user perspective is retained and does not take a back seat behind internal needs and project conditions.

By integrating the subsequent user community, we ensure that your online project is actually accepted by your target group after the launch. This working method makes it possible for us to successfully shape interactions in a way that is fit for purpose and that ultimately lead the project to success. According to surveys, 80% of all online projects are used with “bored satisfaction” or “quiet dissatisfaction” – if at all.

Consistent user-centered design ensures “enthusiastic satisfaction” and thus investment security.

How do we proceed?

In user-centered design, there are various approaches that are applied based on the project-specific requirements. For complex projects, it is possible to track the approach as described in DIN EN ISO 9241 Part 210. This involves the user community from the start. Elaborate revision cycles after launch are thus avoided.

For smaller projects with strict deadlines, Mayhew’s “usability engineering lifecycle” can be applied as an alternative. Here, user feedback is only collected after the installation of the system. Time can thus be saved during development.

Virtually all practicable procedure models of user-centered design can be shown abstracted in 4 phases.

What is the benefit for your company?

  • Guaranteed user acceptance
  • Investment security
  • Room for creative solution expertise

Not yet convinced?

  • 22% of all customers who had a good customer experience tell 10 or more people they know about this.
  • 48% of all customers with a negative customer experience report to at least 10 people they know about this.

From: Harvard Business Review „Increasing Customer Loyalty“ (2013)

Our services at a glance:

  • Workshops as the start of the project or individual project
  • Stakeholder analysis
  • Target group definition using personas
  • Competition benchmarking
  • Performance specification
  • User journeys
  • Development of ideas
  • Wireframing
  • Screen design
  • Specification sheet
  • Usability tests
  • Rapid prototyping

Would you like to know more about user-centered design?
Make an appointment to speak to us! We look forward to hearing from you.